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Kellogg’s wakes up to loyalty
Kellogg’s have joined the ranks of loyalty providers by launching their own loyalty rewards program in the US. Through their portal www.KelloggsFamilyRewards.com customers who buy selected Kellogg’s...
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P&G focus marketing on mobile QR codes
P&G don’t do things by half. They are loading all their print ads with QR codes to both create awareness, educate and drive M Commerce in the US. The “Have you tried this yet?” campaign centred...
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Mattel and Walmart create Xmas mobile virtual store
It’s the holidays and the mobile wallet is getting fat. In the US Walmart and Mattel have come up with a very cool mobile enabled virtual store marketing campaign. The brands have...
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